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Hannah Burd

Sometimes small really is mighty. Hannah Burd describes how the most minor of adjustments to an unremarkable process can influence behaviour and saves lives.

It’s the little things

Hannah is a Senior Advisor at the Behavioural Insights Team (BIT) working on projects in partnership with the NHS. Prior to joining BIT, Hannah was an NHS Graduate Management Trainee where she worked in an acute hospital and an ambulance trust. After a brief flirtation with a career in HR, Hannah found she just couldn’t stop getting involved with service and quality improvement projects. She developed and implemented improvement projects in all her roles in the NHS including in the Department of Health’s Behavioural Insights Team. She has also worked in policy teams at the British Academy and Measure of America. She holds a Geography BA from the University of Cambridge, and an MSc in Social Policy and Interventions from the University of Utrecht.