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Florence Wilcock

Florence Wilcock begins her TEDxNHS talk like no other. Sharing stories, challenging outdated practice and most importantly, making us smile.

Birth should be special

Florence is a consultant obstetrician working in NHS maternity services and specialises in improving women’s experience of maternity care and working with midwives to support women with personalised birth preferences. Florence is also a lead obstetrician for perinatal mental health, has a joint clinic with perinatal mental health colleagues and a member of her local Maternity Voice Partnership.

As a member of the London Maternity Clinical Network. Florence was responsible for the innovative Maternity ‘Whose Shoes’ co production workshops piloted across London in 2014. As a result she co-founded #MatExp with Gill Phillips; a grassroots movement of women, families and staff caring for them working together to improve maternity services. Florence also produces the podcast TheObsPod to demystify obstetrics and help both maternity staff and families going through maternity care understand a bit more about the role of the obstetrician.